Black Friday Rethink

According to DDB Worldwide, most people in the Baby Boomers’ generation will not be hitting the stores next week to get the amazing deals offered by virtually all stores for their big Black Friday sales. However, 26% of millennials will be getting the majority of their Christmas shopping done this day of all deals. Advertisers should take this into consideration when decided how, where, and which media they chose to advertise their brand.

 

Jennie Minnick and Avery Hansen. Group 41.

Related articles

• Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers (adweek.com)

Magazines!

This article discussed how magazines are fighting different forms of distribution and distraction for ad dollars. Time CEO Joe Ripp explains how the magazines are competing against each other anymore; it is now a constant battle between other forms of distribution. Several CEO’s at the Magazine Conference explained how most readers feel that print ads in a magazine are part of the content, that they blend right in and aren’t a bunch of “ad clutter” for readers. That is something more difficult to accomplish on a digital version, where editorial content follows a completely different layout. Yet, technology keeps moving forward, and the advent of digital magazines, newspapers, etc. is huge for the future of print. However, while many companies are continuing to expand their digital reach, executives are promising print magazines will be around for at least another 25 years.

 

http://adage.com/article/media/magazine-leaders-circle-wagons-annual-meeting/244918/

 

Tyler Good

Annie Walker

Group 711

KMART Layaway

This article talks about both of KMART’s new commercials about KMART layaway. One commercial has evil characters talking about all the mean things to do to make the layaway program inconvenient for the customer. The other shows a group of people dancing to the sound of a informational recording about the layaway program. Both ads resonate with the audience because they capture the interest through the funny and also somewhat awkward commercial that keeps the viewer focused throughout the commercial. The creativity enhances both the ads in that they continuously remind the viewer what the commercial is about, they repeat the words “KMART layaway” multiple times during the commercial which would be boring but the creative team drew the interest and kept the attention. Creativity also persuaded the audience through the use of “evil” characters, they used myths to motivate and change the consumer’s attitude.

Iqra Hameed and Laura Suess

group 44

http://adage.com/article/creativity-pick-of-the-day/kmart-s-layaway-good-championed-a-nun/245248/

Christmas

In this ad, NBA as they did last year found a way to attract the attention of their target audience. five important NBA players shoot at the nets with Christmas bell creating a Christmas song. “Jingle Bells”. they use a new tactic randomly seen in advertising, something creative that catches the targets audience attention and keeps them entertained and interested in the product. This ad is an example of a fighting as because it is used only during the holiday season. It is also an example of positioning because the ad gains the consumers attention in which other brand usually won´t.  

http://www.adweek.com/adfreak/nba-stars-play-jingle-bells-most-festive-3-point-shooting-ever-153848 

Natalia Gonzalez , Andrea Martinez

NBA Jingle Bells

http://www.adweek.com/adfreak/nba-stars-play-jingle-bells-most-festive-3-point-shooting-ever-153848

This ad promotes the NBA and the upcoming holiday season. Every year, Christmas day has highlighted games between the top teams in the NBA. They do a good job producing this commercial by getting the league’s top performers and having them do a “shoot-around” in the tune of Jingle Bells. The NBA is promoting their future holiday games as well as the special edition Christmas uniforms that will be worn by the players during their games. The stars in the commercial are already wearing the jersey to get the viewers excited about the possible purchase they may make during the holiday season. The commercial finishes with an alley-oop to LeBron James who is the most well-known NBA player. If this commercial doesn’t get someone excited for some spotlight NBA games, then I don’t know what does.

 

Group 7 Adam Connolly and Scotty Hopkins

Magazines’ Ad-Page Decline Slowed In Third Quarter

Magazines’ Ad-Page Decline Slowed In Third Quarter

http://adage.com/article/media/magazines-ad-page-decline-slowed-quarter/244645/

This article is relevant because it talks about the popularity of using print media. The ad mentions that print advertising continues to be “the biggest contributor to most magazines’ revenue.” This article addresses the concept of using print media. The article also mentions that there is “consistent advertising growth in magazine media across platforms,” which confirms all of the advantages of using magazines discussed in class, such as long shelf life or permanence.

La’Keisha Adams and Natalie Maddox, Group 48 

 

Lebron James and Adidas

This is a good example of media planning. The media person knew and understood the best way to connect with the consumer at the right place and the right time. The media person knew that youtube was the best media vehicle. Using youtube allowed for a high enough reach because the ad has celebrity endorsers which attracted more attention. In addition, many people “share” youtube videos on other social media vehicles thus bringing a larger audience size and various methods of message distribution.

 

http://adage.com/article/news/lebron-gang-play-jingle-bells-shooting-hoops/245262/

Moscow Gets in Shape

http://www.adweek.com/adfreak/russians-get-free-subway-rides-doing-squats-ahead-sochi-olympics-153833

Officials in Moscow have recently placed special ticket kiosks throughout the Russian subway system, that allow commuters to to earn free rides by completing a series of 30 squats in front of a sensor. This stunt not only provides an incentive to staying in shape, but it is also part of a larger campaign to promote the the 2014 Winter Olympics in Sochi. Olympic officials, along with the creative team behind the ad, wanted to generate a closer connection between people and the sporting lifestyle, and did so through creative, “out-of-the-box” thinking. The campaign is an example of how advertisements can be used to motivate and remind consumers, especially when creativity is involved. 

Maddy Belt 

Alexis Walgreen

Group 57

Google reaches consumers on emotional level

Google’s recent ad features two older men who were once best friends but were separated by the political crisis that divided India and Pakistan.  By using google, one of the men’s granddaughters reunites the friends in a heartwarming and emotional final scene.  Our article was featured in adweek.com, and written by Rebecca Cullers.

Rather than using the commercial to inform consumers, google attempts to connect with the viewer on a deeper, emotional level.  This is an idea called transformational resonance.  The ad resonates with the consumer on a personal level, rather than merely bombarding them with facts.

http://www.adweek.com/adfreak/google-does-it-again-another-huge-tearjerker-ad-india-153864

Jack Pfirrman

Ryan Brenninkmeijer

Group 36

Van Damme Volvo Split

http://www.adweek.com/adfreak/you-really-need-watch-van-damme-do-splits-between-two-volvo-trucks-153852

Volvo uses this very engaging video to demonstrate the stability and smoothness of the steering capability of its vehicles. The ad is both exciting and informative. “The trucks, driving in reverse, begin slowly drifting apart, allowing Van Damme to perform one of his signature splits.” The usage of this Unique Selling Position is both memorable and relative to their campaign which exhibits exciting feats that display the strengths of Volvo products. That coupled with the fact that they use Jean-Claude Van Damme, a well known and respected athlete, as a sort of celebrity endorser only ads to the credibility and entertainment value of this ad.

Dillon Chapman and Chris Lydick- Group 46